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Privacy Policy

Information Collection and Use

A few sections of this website contain areas where visitors can provide personally identifiable information to the Vermont Department of Tourism and Marketing (VDTM). Such information is stored and used to track activity and optimize performance on this website. VDTM also will use this information to contact you when you request information about Vermont.


VDTM's Website (www.vermontvacation.com) uses cookies (small pieces of information stored by a browser on your computer or mobile phone) for several reasons: to authenticate those using the Stay & Play Directory; to gather statistical information; and to personalize information for visitors on the website using customer preferences as well as a visitor’s location. In this way we can improve our site and our advertisements by recognizing our return visitors and following what pages they access, as well as to monitoring how effective our advertisements are at inspiring you to visit Vermont. VDTM does not correlate that information with individual users, but rather just tracks user patterns in general. VDTM does this in order to study the usefulness of the content to our visitors and to see if the navigational structure is helpful in getting you to the information you seek. If you wish to opt out of cookies that allow us to serve our advertisements while you are in Vermont, and collect aggregate information on arrivals, you may set your browser to reject cookies entirely or to request permission from you before accepting each new cookie. You may also remove cookies by clearing your cache or web history in your device settings.

Requests for Travel Packets

Physical mailing addresses (Street or PO Box) entered by visitors requesting a Travel Packet are provided to VDTM's shipping partner in order to fulfill those requests. A VDTM representative may contact you as part of VDTM's on-going customer service evaluation; or, when you have expressed an interest in a particular service offered by VDTM; or, if you have asked to receive updated information about Vermont from one of VDTM's newsletters. A VDTM representative may also contact you via email with announcements regarding new features on this website or special events that match your interests. All VDTM email marketing campaigns offer an address to opt out of any further communications.

The Events Calendar

To submit an event to the VDTM events calendar, users must create an account using their email address. Email addresses are collected to confirm the identity of the person registering and to supply password reminders. We may use these addresses to send out updates as new features are added to the calendar or other areas of the site.

How We Use Your Information

Generally speaking, we use your information to provide and enhance a positive user experience throughout our website. Some ways we may use your information include but not limited to:

  • to provide, personalize, and improve our website's user experience via enhancements or new products
  • to communicate with you, including to respond to your comments or questions, and to send you updates regarding tourism in Vermont
  • to understand your use of our website to help us improve the customer experience
  • to provide you information, recommendations, and marketing materials about things to do, attractions to see, towns to visit, and places to stay to help you plan your next Vermont vacation
  • for other business purposes such as sending you a Vacation packet upon request

How We Share Your Information

If we share your information, we do so only as described below.

We may provide your information to our contractors and service providers as necessary to enable them to perform certain services for us, including but not limited to:

  • improvement of website-related services and features
  • data analytics to help us determine performance
  • data analysis of user patterns to predict the preferences and attribution of future users
  • tracking website behavior of users exposed to digital advertising
  • maintenance services

One of the third-party services that we use to track your activity on our website is Google Analytics. If you do not want Google Analytics to collect and use information about your use of our website, then you can install an opt-out in your web browser. You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings.

Public Access to Information

Please note that all information collected by this website, and other State of Vermont websites, is subject to the statutory provisions related to public access to information. See 1 V.S.A. §§ 315-320. You may make a public records request or view the public records database at any time.


The State of Vermont, VDTM, and any of its officers or employees do not warrant the accuracy, reliability, or timeliness of any information published on this website, do not endorse any products or services linked to or from this website, and shall not be held liable for any losses caused by reliance upon the accuracy, reliability or timeliness of such information, or losses caused by or related to such products or services. Portions of the information contained in this website may not be correct or current. Any person or entity that relies on any information obtained from this website  does so at his or her own risk.

Contact Us

If you feel that the terms of this Privacy Statement have not been followed, or have any questions or concerns, please contact VDTM by filling out this contact us form.

Changes to Privacy Policy

VDTM reserves the right to change this Privacy Policy at any time.

Version Date: April 29, 2021