Information Collection and Use
A few sections of this website contain areas where visitors can provide personally identifiable information to the Vermont Department of Tourism and Marketing (VDTM). Such information is stored and used to track activity and optimize performance on this website. VDTM also will use this information to contact you when you request information about Vermont.
Requests for Travel Packets
Physical mailing addresses (Street or PO Box) entered by visitors requesting a Travel Packet are provided to VDTM's shipping partner in order to fulfill those requests. A VDTM representative may contact you as part of VDTM's on-going customer service evaluation; or, when you have expressed an interest in a particular service offered by VDTM; or, if you have asked to receive updated information about Vermont from one of VDTM's newsletters. A VDTM representative may also contact you via email with announcements regarding new features on this website or special events that match your interests. All VDTM email marketing campaigns offer an address to opt out of any further communications.
The Events Calendar
To submit an event to the VDTM events calendar, users must create an account using their email address. Email addresses are collected to confirm the identity of the person registering and to supply password reminders. We may use these addresses to send out updates as new features are added to the calendar or other areas of the site.
How We Use Your Information
Generally speaking, we use your information to provide and enhance a positive user experience throughout our website. Some ways we may use your information include but not limited to:
- to provide, personalize, and improve our website's user experience via enhancements or new products
- to communicate with you, including to respond to your comments or questions, and to send you updates regarding tourism in Vermont
- to understand your use of our website to help us improve the customer experience
- to provide you information, recommendations, and marketing materials about things to do, attractions to see, towns to visit, and places to stay to help you plan your next Vermont vacation
- for other business purposes such as sending you a Vacation packet upon request
How We Share Your Information
If we share your information, we do so only as described below.
We may provide your information to our contractors and service providers as necessary to enable them to perform certain services for us, including but not limited to:
- improvement of website-related services and features
- data analytics to help us determine performance
- data analysis of user patterns to predict the preferences and attribution of future users
- tracking website behavior of users exposed to digital advertising
- maintenance services
One of the third-party services that we use to track your activity on our website is Google Analytics. If you do not want Google Analytics to collect and use information about your use of our website, then you can install an opt-out in your web browser. You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings.
Public Access to Information
Please note that all information collected by this website, and other State of Vermont websites, is subject to the statutory provisions related to public access to information. See 1 V.S.A. §§ 315-320. You may make a public records request or view the public records database at any time.
The State of Vermont, VDTM, and any of its officers or employees do not warrant the accuracy, reliability, or timeliness of any information published on this website, do not endorse any products or services linked to or from this website, and shall not be held liable for any losses caused by reliance upon the accuracy, reliability or timeliness of such information, or losses caused by or related to such products or services. Portions of the information contained in this website may not be correct or current. Any person or entity that relies on any information obtained from this website does so at his or her own risk.
If you feel that the terms of this Privacy Statement have not been followed, or have any questions or concerns, please contact VDTM by filling out this contact us form.
Version Date: April 29, 2021